Advertising campaign to promote Intel ultrabukov become the largest advertising campaign Intel

Advertising campaign to promote Intel ultrabukov, which began in the spring of this year, Qty, will become the largest advertising campaign with the Intel 2003, according to iXBT.com
The exact amount of which the largest manufacturer of microprocessors in the world, last year proposed the concept of the market thin and light mobile computers, intends to spend to convince consumers desire to buy ultrabuki is unknown.
But we know that exercise is aimed at the package of measures launched in April.
Last time scale comparable Intel campaign was conducted in 2003, when promoted Centrino platform for laptops with Wi-Fi.
Recall last spring, the company Intel has promised to "reinvent" and predicted computers would look like "laptop of the future." The company then began negotiations with Acer, Asustek, Lenovo and Samsung to release a completely new light notebook PCs with touch screens, characterized by long battery life and quick start-up.
These laptops are designed to compete with a line of laptops Apple MacBook Air, have to work all day on one battery charge - without sacrificing computing performance and at a constant Internet connection.
In the summer of 2011, this concept is called the Ultrabook, and this fall, Acer, Asus, Lenovo and Toshiba have released the first ultrabuki. Intel is actively promoting its vision by providing $ 300 million to be invested in companies developing new technology.
Processor giant expects to end 2012 ultrabuki can occupy up to 40% of notebook market. According to Intel, on the way to the market is already about 75 models. About half of them were able to see visitors to the exhibition CES, held this week in Las Vegas.